University of kansas

 

BACKGROUND 

A major university opened a new business school that was designed with interactivity in mind. School leaders were unhappy with the students’ experience in the entryway, so agencies were asked to propose different experiences that were both useful and entertaining.

PROBLEM

Providing an interactive experience that supports multiple audiences (students, faculty, parents and alumni) across the different seasons and university events. 

HOW WE DELIVERED
KNOWLEDGE AND BUILT CONFIDENCE

Extensive traditional research had been conducted with students on wants and needs, but no thought was given to the life-stage transition students were experiencing. Stones Insight studied the cultural systems around young adults planning to attend business school, exploring the meaning of the shift from adolescence to young adulthood. This led to insights around the role of fear, uncertainty and resilience.

result

The smaller agency Stones Insight worked with was selected to design the interactive experience based on their knowledge of the audiences.